This BMW ad adverises the new 8-Speed automatic transmission – “comes standard with the 1, 3, and 5 series”. It looks amazingly sexy and feels instantly right. What a great insight; BMW brings out the little boy in us. No further explanation required. And that makes it easily Cannes material. By the way, in this ad you see its full size; the Matchbox version times 43! Created by UbachsWisbrun/JWT.