When we first saw this commercial for the ‘Meer Dan Voetbal’ foundation (bonding society through football), we thought ‘this has already been done’, but after a brief discussion we realized we mixed it up with this Nike “Take it to the next level” commercial. Speaking of taking things to the next level; the view from the ball (with a camera inside the ball) makes the footage even more dynamic. After Dutch ex international Giovanni van Bronckhorst (it probably helps to use a celeb) kicks off, the ball is passed on and the voice over speaks from the ball’s perspective, saying things like “I am the reason that people go outside”, “I give children their excercise”, “create friendships”, etc. The film ends with “a ball can accomplish a lot”. True that. Created by THEY and directed by Bill Tanaka (328 Stories).