A while ago we wrote about the opening of the new film museum EYE in Amsterdam and the 20-second ‘EYE-dent’ contest. André Maat, a director from Amsterdam – represented by production agency hazazaH – sent us his EYE-dent, which we instantly loved. When we asked him about the idea, he said “I hope that from now on everyone will see a giant monster when looking at the building.” Well, he might accomplish just that. And what a good example of looking at the same thing as everyone else, but seeing something different!