Amsterdam Ad Blog

Stüssy strips for Likes

April 11, 2012, AAB


We always complain about brands that are begging for Likes. But “Strip for Likes” for Stüssy’s Facebook fanpage at least uses the mechanism in an original way. The more likes, the more clothes come off. What’s smart about it is that once you’ve liked the stripper, you’ll be inclined to come back and see what her status is. On top of that you’ll see a whole bunch of Stüssy clothes; she thus actually becomes a catwalk stripper. Nice, simple, and effective. By Arnold Amsterdam.

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