Anomaly – opening its Amsterdam office at the end of last year – has hired Gaston Serpenti as Digital Creative Officer. Serpenti is coming from Boondoggle Amsterdam, the agency he founded about 5 years ago with Tom de Bruyne – who left Boondoggle last year to found Sue Amsterdam with Astrid Groenewegen. The hire has been made partly possible by both Nike and Converse, recently appointing Anomaly to handle local business initiatives. Serpenti has an impressive track record, winning Spins, Webbies, and Lions. His most successful cases were Take Mokum for Nike and KLM Surprise. These cases also helped to make Boondoggle Digital Agency of the Year in 2011. Hazelle Klonhammer, MD at Anomaly about Serpenti’s hire: “Exceptional digital talent is rare in this industry. That’s why we feel very fortunate to have him onboard.” We’ll be looking forward to see his work for Anomaly.