We like the idea of using Layar, the 3D augemented reality browser, as a virtual guerrilla layer on top of some of the most famous paintings in the Rijksmuseum. It shows you that the Nightwatch is “also available as a placemat” – see other examples here. It’s basically the same thing as all the internet memes we see on our Facebook pages on a daily basis. ‘Paint Job’ however – as this initiative created by Brilliant after Breakfast is called – wants to raise questions on how to bridge the gap between ‘ancient works of art’ and ‘modern society’ and on the meaning of a copyright today. We didn’t really find the answer in the app as the press release promises, but it’s a nice way to experiment with Layar nevertheless – and a way to create some PR, for that matter.