We all know Diesel for its no so serious advertising. Usually quirky. And always with a look and feel that does not resemble anything you’ve seen before. This piece of advertising is no different. It’s a teaser for an interactive website displaying the new Diesel Fresh & Bright underwear collection; a boxer trunk, a brief, and a boxer brief in different colors. In this campaign the colors have become the heroes. Together with the Swiss/French artists Ben & Julia, Amsterdam based SuperHeroes created “an one online art exhibition” with three simple installations; two spraying arms (‘handroids’), a licking tongue, and a unicorn with piercing eyes, all adding color to the different pieces of underwear. You could call this much ado about nothing, but it does give Diesel its distinctive edge.