Art director and co-founder of Dawn, Pepijn Rooijens (42) is leaving Dawn for Lemz. Rooijens, who also worked at Ogilvy and FHV BBDO is known for his designy feel for art direction, resulting for example in the wonderful Artis outdoor stickers. At Dawn Rooijens formed a team with David Snellenberg, though the magic between the two had disappeared already a while ago. At Lemz Rooijens will be creatively leading the IKEA account with Remco Marinus – which hopefully will make the brand a little more attractive.