Since this month copywriter Edward Bardoul (40) – who left Etcetera last February – is creatively leading BeyenMeyer together with Peter Hoitinga (39). Bardoul and Hoitinga have worked together before at BeyenMeyer (Bardoul freelance), introducing Ditzo, an unorthodox insurer with a blunt advertising voice ridiculing all other insurers. It is exactly this raw tone of voice that gives BeyenMeyer its distinctive signature.