International advertising behemoth Havas – owner of among other brands EuroRSCG and Arnold – has just announced to buy Boondoggle to enhance its digital position in the Benelux. Boondoggle has been quite successful in the past years in making digital work that convincingly connected on and offline. In Amsterdam especially the work for Nike and KLM stood out. Since Tom De Bruyne and Astrid Groenewegen left to found their own agency SUE Amsterdam earlier this year and Gaston Serpenti moved to Anomaly Amsterdam, the agency has gone through difficult times. Let’s hope that Havas’ deep pockets can put Boondoggle (Amsterdam) back on track.