What an optimistic, intelligent, and persuasive commercial for Triodos – a bank that solely invests in durable, social, and cultural projects – by Dawn. We can’t really remember seeing a bank advertise itself with such a credible tone of voice. The most powerful message here of course is that the power doesn’t belong to big anymore, the force is with small. Not coincidently Dawn did something similar for Alex a while ago; ‘the big bank theory’ – that is, message-wise similar, not as convincing. This film really makes you wonder what happens if we’d all “follow our hearts and use our heads”. Directed by Bram Schouw (hazazaH).