When you send us a press release about Doritos facilitating threesomes with complete strangers, you have our attention – most FMCG’s aren’t that bold. This online activation is not what we hoped for though. First of all the corny trailer shows us that we’re not the target group. But more importantly, a threesome in this context simply means going out with two strangers in three cities – Istanbul, Berlin, and Moscow. That is, it’s not that simple, of course. On the website you need to check in with your Facebook profile and find some interesting ‘threesome’ partners in your (Google Maps) area. The recipients of your invitation can answer with ‘skip’ or ‘trip’. To increase your chance of winning a trip, you can initiate as many virtual threesomes as you like. A nice example of how a brand can become relevant for its consumers by acting as a connector. Created by Fitzroy.