A ‘plofkip’ (‘flop chicken’) is a chicken that lives in an overpacked coop and grows up with incredible speed; within 6 weeks time a chick waying 50 grams is being fattened into a lump of meat of 2.2 kilograms. As the voice-over educates us: “With cheap chicken supermarkets try to lure us into their stores, but a kilo of chicken is not a product to play with, it’s a kilo of animal.” Feels like watching the documentary Food, Inc. in 20 seconds. Quite simple, but pretty impactful. Created for Wakker Dier (‘animal alert’) by Avalanche Amsterdam and directed by Allard Zoetman (MacGyver).