The Centraal Beheer commercials have a long tradition in the Netherlands – the first one was made in 1985! Always with production value, sometimes subtly humorous, sometimes not very funny – though we have to admit that we’re not the average consumer. The film this time is pretty handsome and well directed, but the concept a little thin. Can you imagine how they briefed the director? “Guy flirts with girl on speedboat. He lets her drive; they fall out. And, guess what? There’s a paraglide attached to the boat.” Ha! Created by DDB, directed by Hein Mevissen, and produced by Bonkers.