We recently interviewed The Stone Twins about crowdsourcing logos. As logo specialists they aren’t too fond of this new phenomenon, but – on the other hand – they acknowledge that it automatically comes with an open market. Since Boondoggle Amsterdam loves the open market, they conceived this concept for Cordaid; “A professional logo for cheap.” Small entrepreneurs can buy a logo for €99 only. And with the money collected from this ‘Cordeal’ the NGO provides microcredit to small entrepreneurs in third world countries. Which makes the circle complete. Quite a nice concept. To realise the deal, the agency approached professional designers from the Amsterdam advertising world and asked them to create a logo (almost) for free. Anything for some good karma, they must have thought.