Amsterdam Ad Blog

As good as new

September 28, 2012, AAB

Amsterdam agency Gummo is world famous for its stylish interior; using recycled furniture, all painted grey. Four years ago this was the fruit of a collaboration between Gummo, I29 architects and Krimpex Coating Systems. According to Gummo, they were inspired by the ‘reduce, reuse, recycle’ philosophy – even the coating is environmentally friendly. Why not make a brand out of it, they recently thought. Which is actually what Gummo has thought before, after having tasted the best cookies ever on a beach in California – they turned it into John Altman cookies. So, apart from cookies Gummo is now also selling recycled furniture under the name As good as new. For those of you who aren’t into colour too much; the furniture is on display at the fashionable SPRMRKT.

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