This online film, created by Khanna \ Reidinga (K\R) and directed by Willem Gerritsen (CZAR), announces the arrival of TomTom’s navigation software for Android OS. It was the iconic Android robot that inspired the agency to let TomTom ‘do the robot’ – ironically enough to humanize the navigation brand. The last time TomTom tried to make its brand more likeable, it painfully failed with a dancing John Cleese. This one, with real (!) TomTom employees and a very distinctive, catchy track, works a lot better. The film also features the Danish ‘So You Think You Can Dance’ winners Nick and Jeppe – whoever that may be. According Hesling Reidinga, the short and tall guy were used in the moodfilm and looked so credibly ‘office-like’ that they decided to use them in the commercial as well. With or without them, an attractive film.