Nice animation, changing the famous Amsterdam canal houses into A’s and promoting the Amsterdam Film Week that will be held in Amsterdam from 5 till 11 November. Created by Ferry van Zijderveld and Bob Mayata. Sound design by Sizzer.
Sizzer Amsterdam created the sound for a commercial made by Leo Burnett Chicago for real estate company Re/Max; “Dream with your eyes open.” We found the commercial so so, but when we saw this short film about the instrument that created the special sound behind it, we at least appreciated the skills of the sound designer. Sizzer approached Thomas Bloch who has worked with Daft Punk, Gorillaz and Tom Waits, and is one of the few artists still playing and mastering instruments like the Theramin, Glass Harmonica, Ondes Martenot and Cristal Bachet. The reason why not many people still play these instruments is because their typical sound is relatively easily mimicked by computers. When we asked Marcel Alexander Wiebenga from Sizzer why they wanted this particular sound, he told us that it’s very good at generating associations of dreams and, particularly, nightmares. Sizzer’s film was shot by Roel van Tour.
How to make the super sales – the ‘Three Crazy Days’ or Drie Dwaze Dagen – at luxury department store de Bijenkorf look chique. A difficult task. In the past advertising agency Selmore used, among other things, wildlife predators and a special police force to metaphorically show how the crowd goes wild when hunting for cheap branded stuff. But especially now, with de Bijenkorf having more and more luxury brands on board, the ad should communicate sales, without losing aspiration. And it seems as if Selmore has cracked it. What a beautiful film. Selmore approached Nanine Linning, one of the best Dutch dance choreographers, to create this piece, called ‘Crazy Dance,’ especially for de Bijenkorf. Linning worked in close collaboration with Clara van Gool, an award winning director of dance films. The music was done by Sizzer. For print Selmore worked with dance photographer Kalle Kuikkaniemi. This shows how the world of advertising can reach greater heights when working with specialists from outside the realm of advertising.
Fragrance advertising – similar to fashion advertising – usually doesn’t have too much meaning. If any, symbolism. It often features beautiful models, difficult looks, and invisible forces. All very cliché, but often not a punishment to watch, with plenty of production value, and that’s probably why it sells. This one, introducing the Diesel fragrance Only The Brave Tattoo, is created by Fred & Farid, directed by Amsterdammer Paul Geusebroek (Cake), and the music composed by Captain Bee’s Knees (Sizzer).
Wherever you are in the city, you’re favourite sport should always be with you is Nike’s thought behind this dressed up ad ‘peperbus’ (pepper mill) that can be used as a sports attribute – click on image to see the entire picture. Here and here two more. There’s a URL on each peperbus that refers to a short film in which a successful athlete talks about his/her sport (in Dutch) and demonstrates how to use the outdoor furniture. Another great example of a medium turning into the message. Created by Undog, Goedbezig! Producties, and Centercom.