Two Dutch agencies are nominated for the Tomorrow Awards; Lemz with their Label Lottery (casefilm here) and MediaMonks – together with Work Club and CuteCircuit – with the first wearable, shareable, and programmable t-shirt for Ballantine’s – more info on ‘tshirtOS’ can be found here. We’ll keep our fingers crossed.
Life is about merging and sharing
To merge together is the start of everything new. The start of new dishes when fusing flavors, new music from blending genres, exciting ways of cooperating to create new and creative content. It even creates life itself. We live in a time where there is no more “I” in team, and more often than not...
Yet another aspiring concept by KLM, Tribal DDB, and sister agency RAPP. On April 22nd KLM will launch a high altitude balloon in the Nevada Desert, equipped with a camera and GPS-tracker to stream the real time data of the flight to a website, so that the balloon’s progress can be followed. As we’ve all learned from the idea that probably inspired this concept (a dad and son sending an iPhone towards space) the balloon will pop at some point – not in space, actually, but quite far away from it. On the website you can predict where it’ll pop – both the height and the position on the map. The winner will win a flight into space. Simple as that. Once you’ve chosen a spot in space, you can increase it, and thus the chance of winning, by asking friends to endorse you – read: spread the idea through social media. The idea is not just great in its simplicity, but also shows how a crafty execution can really make an idea; the visuals, interaction design, and sound turn it into an extremely attractive experience. Produced by Media Monks and the sound was done by MassiveMusic, Kaiser Sound Studios, and Media Monks.
Apart from Putin, there was another group of Russians visiting Amsterdam this week; IKRa (their equivalent of the Swedish Hyper Island) – last year it was Barcelona, this year Amsterdam. The digital students were invited by MediaMonks to work on briefings and pitches for Red Urban, Achtung!, JWT Amsterdam, Energize and Woedend! The motivated team of talents are today ending their week with a visit to the SpinAwards. The tour was organized by Russian agency Red Keds, member of the Society Of Digital Agencies (SoDa). Russian creatives seem to be quite popular when it comes to digital and the goal of this trip was to get to know them – and possibly recruit them. Wesley ter Haar, founder of MediaMonks: “I think we should close the gap between education and work from the agency’s perspective. That doesn’t happen enough here. We see that the level of digital design and thinking is limited, and as a market we depend on foreign talent. Also from the IKRa’s perspective the connection is great: the Russian market has been generating digital design- and development talent for years, so I hope this visit can be the first bridge between our markets and that we can all profit from it in the future.“
When you study at Hyper Island, you don’t just do a normal internship. Take these six students ‘Interactive Art Director’ (fltr): Maksimilian Kallhed, Wout Arets, Alejandro Masferrer, Zlatko Corluka, Julia Schierbeck, and Abraham Abbi Asefaw. With The Pop Up Agency, their goal is to travel for 15 weeks, through 15 countries, working on 15 different clients, for 48 hours each. The agency ‘only’ has to pay their tickets, accommodation, and food. The team is now visiting Amsterdam (or Hilversum, actually), where they’ll be working for MediaMonks, and is still hoping to get some invitations from the US and Asia. So if you read this and need some relatively cheap, but creative pressure cooker ideas, this is your chance.
This just blew our mind. What a fantastic idea: The Big Internet Museum, the world’s first museum with a very diverse collection completely dedicated to the internet. The museum has opened its digital doors today and can be visited – as a true online museum – for free, 24 hours a day. The museum displays the web’s most interesting artefacts. And just like a real museum it houses specialised wings – seven in total. Each wing is categorized. For example, there’s the ‘History’ wing, where you can view and read about ARPAnet, the very first form of internet. In the ‘Meme’ wing you can find out more about ‘Chuck Norris’ and ‘Nyan Cat’ (picture). As museums also need to make their own money nowadays, commercial parties can also buy a wing and display their own collection. MediaMonks - who built the whole thing – is the first company to expose their own collection; The History of Flash. What we also very much like about the museum is the fact that the public co-curates the museum; people can submit their own piece and visitors vote whether it should be allowed to be added to the permanent, ever growing collection. The Big Internet Museum is an initiative of Dani Polak (art director, 26), Joep Drummen (copywriter, 36) en Joeri Bakker (accountmanager, 31) – all working at TBWA\Neboko. Congrats, guys, we’re sure this concept will fly very high!
And the winners are… Doom & Dickson, Publicis, and Lemz won Gold at Eurobest this year. Our very favourite Hema push-up bra won gold in PR (which should have been Gold for making a sound casefilm, really), and Silver in Promo & Activation. ALS’ ‘I’ve already died’ by Publicis won gold in PR, Silver in Direct, and Bronze in Promo & Activation. The third gold, in Promo & Activation went to KLM Live Reply by Lemz. In Interactive Tribal won Silver for KLM’s ‘Be my guest’ and Volkswagen’s ‘Hitchhike with a like.’ In the same category Achtung! won Silver for the Volkwagen Fanwagen. EuroRSCG (today Havas) won Silver in PR with ‘Save an orchestra‘ for the Dutch Metropole Orchestra. In Film Craft Wieden won bronze for Coca Cola’s Sitelets. The Wieden break-away We Are Pi was awarded with Bronze for the Human Arabesque for TEDx summit in Doha. In Design Arnold won Bronze for its Arnold bike. And, finally, Wieden also got Bronze in Promo & Activation for Live Serenade.
