Knab is a new bank. A bit of a strange name. But there’s a thought behind the name; it’s what you get when you write ‘bank’ inversely. Which makes sense when you want to introduce a new bank that thinks inversely. It is also what this commercial very soberly and aptly shows. On the website you can learn more about Knab: “Knab is a new bank for those who want to manage their money smartly. Built together with clients out of the conviction that banking can be done more personal and intelligent.” Comparing it with the invention of the light bulb – as the voice-over does – might be a bit too much, but whatever you think of it, the visual is the message. Created by Taxi and Lernert & Sander.