According to PEFC we’ve lost already half of the tropical forest in the world in little over a century. PEFC, a label that ensures wood to be sourced through sustainable management, asked JWT to draw some attention to this. Not just for Brazil, but also for other countries – that maybe once chose to represent their abundance of green in their flags – like Mexico, Cameroon, Congo, and Gabon. Striking.
We’ve really seen way too many flashmobs in the past years. But when the most important museum of Amsterdam, the Rijksmuseum, is about to re-open after having been closed for 10 years, you need to be somewhat lenient. Besides, the final shot, showing the Rijks’ most important piece, De Nachtwacht (Night Watch), as a tableau vivant – accompanied by the text “Our heroes are back” – is (almost) worth watching the film. Don’t think it’s a commercial for the Rijksmuseum though; it’s for ING, the main sponsor of the Rijks. With a renovation that took twice as long as planned and costing almost 400 million euros, you can imagine that ING wants to participate in the massive media attention. Anyway, we can’t wait to see the museum in its full glory again – and cycle underneath it, for that matter. Created by JWT Amsterdam.
Opel introduces a new car, named ADAM – inspired by a Fiat 500? Apparently it’s the world’s most customizable city car. And to illustrate this JWT Rotterdam – an annex of the Amsterdam office, solely servicing Opel – put the car on display in its own customizable two-level “concept store” in the heart of Amsterdam.
Agencies creating their own products is becoming a trend. Here’s another one. JWT Amsterdam created the packaging for a paraffin block to light your fireplace; The Greatest Fires in History – “Now in your living room” – depicting five different cityscapes on fire; Rome, Tokyo, Chicago, London, and San Francisco. The press release: “Though back in the year 66 AD, Rome burned for 6 long van days, you can now have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine.” Ha!
This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the pitch. JWT, Kingsday, and Lemz made it to the shortlist. Eventually JWT rewon the prestigious BMW account. Kingsday didn’t end up empty handed, though, since it is awarded with the Mini account. BMW elected Kingsday for Mini because the car brand believes that a small and relatively young agency matches better with Mini’s marketing challenges. The car brand expects that Kingsday’s online and activation qualities will be able to address these challenges.
