This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the pitch. JWT, Kingsday, and Lemz made it to the shortlist. Eventually JWT rewon the prestigious BMW account. Kingsday didn’t end up empty handed, though, since it is awarded with the Mini account. BMW elected Kingsday for Mini because the car brand believes that a small and relatively young agency matches better with Mini’s marketing challenges. The car brand expects that Kingsday’s online and activation qualities will be able to address these challenges.