Amsterdam Ad Blog
Amsterdam Ad Blog

Who are all these people?

November 22, 2012, AAB

You’d guess that selling lottery tickets during a crisis is easy. But when you hire an international celebrity on his return, you start to wonder. Then again, maybe David Hasselhoff is the perfect character to emphasize the fact that the ‘Millions Game’ lottery doesn’t just have one big prize, but many ‘small’ prizes of 1 million. After all, once the south of France is infested with Dutch millionaires, ‘the Hoff’ makes a credible loser: “Who are all these people?” Created by Joe Public and directed by Rogier van der Ploeg (Czar).

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