Vodafone introduces The Company Voice of Holland, a smart variant of the popular talent show on TV. Together with agencies Achtung! and THEY, Vodafone is looking for the receptionist with the best voice. The online audition – built by This Page Cannot Be Found – is done, quite appropriately, through the telephone. By means of ‘advanced technology’ (whatever that means), the voice of the contestants is analysed in real-time and they are given feedback straight away. The winning receptionist, announced on the 21st of December on Business News Radio, receives a private office concert by one of the Voice’s finalists. The activation should promote One Net, a new phone service that integrates mobile and landlines, which is a blessing for business lines. What a smart way to reach this very specific target group – that is essential in convincing companies to use One Net – with such relevant content. Well done.