Lionell Schuring and Sheldon Bont, since 1,5 years ECD at Y&R, have moved to Being There. The agency hires Schuring and Bont for their integrated qualities. The team is best known for its successful LG Thief viral – winning at virtually every award show around the world. Bart Heijboer, who was CD at Y&R in 2005 and who has been freelancing in the past years for Etcetera and Alfred, will be replacing Schuring and Bont.