There’s a new kid on the block, called Cor, which means heart in Latin. The “boutique” agency was founded by Rik Heijmen (40), Wouter Vanhaeren (31) and Merlijn Van Vliet (27). The three met at OER, the agency Heijmen founded when digital was still the exception and not the rule. In 2008 Heijmen sold OER to LBi. After OER Vanhaeren en Van Vliet worked as a creative team at digital agency Red Urban and most recently at Fitzroy. Cor wants to win consumers by capturing their hearts, cause eventually the consumer will chose with his heart – hence the name. Have fun, guys.