What a great idea; instead of offering WiFi Kit Kat simply offers the opposite. The ambient advertising that can be found throughout Amsterdam, was created by JWT Amsterdam and designed by Kyoko Takeshita. It pretty much speaks for itself as it seamlessly fits in Kit Kat’s famous brand proposition ‘Have a break, have a Kit Kat.’ What’s interesting to add is that JWT made this “free” No-WiFi zone possible by actually blocking all signals within a radius of 5 meters. (via Pop the Campaign)