Agencies creating their own products is becoming a trend. Here’s another one. JWT Amsterdam created the packaging for a paraffin block to light your fireplace; The Greatest Fires in History – “Now in your living room” – depicting five different cityscapes on fire; Rome, Tokyo, Chicago, London, and San Francisco. The press release: “Though back in the year 66 AD, Rome burned for 6 long van days, you can now have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine.” Ha!