glue Isobar, part of Aegis plc, has appointed Nick Bailey as Executive Creative Director. This major appointment for the agency comes after a six-month international hunt for the new head of the creative department. Bailey joins from AKQA where he has been ECD for the past four years. He will oversee the entire creative output and be part of the UK Executive Team. Since 1998, Bailey has built an international reputation as a strategic creative leader, having produced countless globally recognised, digitally driven brand campaigns. According to the press release he was behind one of the most awarded pieces of work in the history of digital marketing: Heineken Star Player and was recently named a Top Ten Creative Mind by AdWeek. Bailey has been in the digital industry for 15 years now: the last four as ECD at AKQA, working in both Amsterdam and London, and before that at Oyster Partners (now LBi).