A few weeks ago Natwerk started an indiegogo project to raise $25K for the UpperCup – what a great name! After getting too many serious reactions, Natwerk feared that people didn’t quite catch the agency’s sense of humour. A post from a Japanese blog, for example, mentioned that the UpperCup was a little too thick. So, they created a second film, featuring some improvements they made upon the crowd’s feedback. After having seen this second film, it should be quite clear that this project is a sympathetic hoax.