Alvaro Sotomayor, CD at Wieden+Kennedy Amsterdam and “Spanish political artist,” launched his new exhibition Toro to the public this weekend in the Art Director’s Club (ADCN) clubhouse at Westergasfabriek. The painting series by Sotomayor makes heroes of the 69 victorious animals in the recorded history of Spanish bullfighting, since 1771. The project, which took Sotomayor three years to complete, follows his earlier photographic series that graphically depicted humans suffering the bull’s fate. Sotomayor about his paintings: “All of my work relates to man and questions the position of man in nature. With the Toro series I am having a conversation about the absurdity of Spain’s national pastime that revels at the expense of an animal’s suffering – and utilize my work as a weapon to create change.” The Toro series is born from entirely recycled and reclaimed materials and representative of Sotomayor’s own personal “creative odyssey.” Sotomayor has lived in Amsterdam for the past 18 years and was recently the first non-Dutch born advertising creative to be inducted into the prestigious ADCN Hall of Honors. You can check out Toro at Polonceaukade 17 on weekdays, during business hours, until March 29th.