Yesterday CCCP launched the Slogancentrale (‘slogan station’), a shop-in-shop that creates slogans. Simple as that. The concept jumps in the gap between small businesses and the price and complexity of hiring a full service agency. It feels slightly similar to the crowd sourcing logo platforms that pop up everywhere. The mini agency is an initiative of Creative Director Rogier Cornelisse, who has a soft spot for slogans. Cornelisse: “Already for years I take pictures of strong, funny, and – very often – amateur slogans on shops and vans. So I turned this little private hobby of mine into a small shop.” The Slogan Station was officially opened yesterday – with a speech of Dutch ad legend Frank Pels, who coined many famous Dutch slogans, such as “Een beetje vreemd, maar wel lekker.