DDB & Tribal Amsterdam hire Anneli Rispens to manage the agency’s Content & Community department. This state of the art department is based on the ‘always on’ principle, offering social media strategies, monitoring, moderation, and crisis management, and, finally, corporate storytelling – which is, we’re guessing, the often lame content posted on Facebook by brands. Apart from Anneli, the department now consists of three content and community planners, a social media strategist and three community managers. Anneli Rispens has more than 5 years of social media and community management experience. For the last two years she has been working at KREM, a media consultancy working for NS (Dutch railways) – if there’s one brand in the Netherlands that needs crisis management, it’s them. Before that Anelli worked at Favela Fabric where she worked as community manager on KLM – if there’s one brand that takes community management seriously, it’s them. So, all in all an interesting hire, which shows that the gap between traditional and dedicated digital agencies is getting smaller everyday.