This concept, conceived by Code d’Azur for KLM, feels a bit like going back in time. It turns your socially crowdsourced travel tips into a ‘Must See Map,’ a physical (read: paper) map. Though an attractive idea, we don’t really see the added value above asking on Facebook things like “Does anyone know a good restaurants in Rome?” Besides from being a little anachronistic, the concept also entails a Catch 22; only when you have enough crowdscourced tips, the paper map becomes interesting. But if you are socially active enough online to gather enough travel tips, you’re probably not the kind of person to use this kind of map – which takes, mind you, three weeks to be delivered on your doorstep. So, pretty superfluous. But, as we’re used from KLM, art direction-wise it looks pretty slick.