Boris Nihom (31) will become Head of Strategy at THEY next month. Nihom, winning the ‘Jonge Haan’ (a marketing award for young, promising marketeers) in 2010 and co-founding the Account Planning Group Netherlands in 2011, joined THEY six years ago. Roland van der Vorst, current Head of Stategy and founder of THEY, about Nihom’s promotion: “In the past years we’ve invested in renewing our strategy department and Boris showed great leadership in this proces.” Asked about his mission, Nihom answers he wants to build the most versatile strategy department of the Netherlands, in which brand and campaign strategy are merged by offering services like business development, data analysis, touch point planning, and community management.