We’d rather not mention the ‘Harlem Shake’ on this blog. But when even agencies like W+K Portland pick up the meme, you almost feel obliged to have an opinion about it. Well, we do, we think it’s ur… not very creative. However, this commercial, created by Saatchi Amsterdam, does use the terrible song quite aptly, thus lifting smartly on the hype. It is a film for the Parkinson Foundation. And the guy doing the Harlem Shake is the chairman of this foundation, Erik Roos, who didn’t take his medicine for one day, just to show what Parkinson does to you. No lies, no tricks; what you see is what you get. Respect for both Saatchi and Erik Roos.