Apart from Putin, there was another group of Russians visiting Amsterdam this week; IKRa (their equivalent of the Swedish Hyper Island) – last year it was Barcelona, this year Amsterdam. The digital students were invited by MediaMonks to work on briefings and pitches for Red Urban, Achtung!, JWT Amsterdam, Energize and Woedend! The motivated team of talents are today  ending their week with a visit to the SpinAwards. The tour was organized by Russian agency Red Keds, member of the Society Of Digital Agencies (SoDa). Russian creatives seem to be quite popular when it comes to digital and the goal of this trip was to get to know them – and possibly recruit them. Wesley ter Haar, founder of MediaMonks: “I think we should close the gap between education and work from the agency’s perspective. That doesn’t happen enough here. We see that the level of digital design and thinking is limited, and as a market we depend on foreign talent. Also from the IKRa’s perspective the connection is great: the Russian market has been generating digital design- and development talent for years, so I hope this visit can be the first bridge between our markets and that we can all profit from it in the future.