Michael Middelkoop and Sharif Abdel Mawla
Partly Egyptian, partly Congolese and partly Dutch; from Amsterdam and Rotterdam, Michael Middelkoop (art) and Sharif Abd el Mawla met during their Media studies at the University of Amsterdam seven years ago. The two friends first worked apart, then together on music videos and TV and film production before officially becoming an advertising team. Starting as interns at Strangelove in Amsterdam, they made a video that we featured back in 2011, celebrating Ajax and Amsterdam.
During their next stop at Pool Worldwide they, amongst other projects, created a video for Greenpeace’s Fashion Victims, which also caught our attention. The duo’s latest work is a collaboration with Dutch singer Anouk and insurance company Centraal Beheer. As part of the most recent ‘Even Apeldoorn Bellen’ commercial (uniquely made by Pool and not DDB), they created several short videos, fictionally shot mobile-phone-style to create some rumor around the actual commercial. Here‘s one. The videos show Anouk drunk out of her skull before she wakes up in the actual commercial. This project also marks their farewell to Pool Worldwide.
That’s why these talents are “looking for a new pool to swim in“. If you want to learn more about them check out their site, hire them, and make sure we can feature some more work in the future.