Last week PSV and AZ played the final of the Amstel cup (the Dutch equivalent of the English FA cup) and Havas created this topical newspaper ad for PSV’s sponsor Freo, to get the fans all psyched up. The Amsterdam agency created a victory tattoo from real newspaper ink. With a bit of water and 2 minutes of patience it could fairly easily be transferred to your arm. Unfortunately it didn’t help PSV, but at least the ad in Eindhoven’s Dagblad was a winner.