May 2013 is shaping up to become the coldest May since 1901. A bummer when you’ve conceived an activation for Bavaria centred around the popularity of music festivals, enjoying the sun, and drinking beer with your mates – all at the same time. Through a special page and Facebook app consumers can create a festival poster for their own social get together, invite friends, and create a Spotify playlist for the special occasion. And when you buy a six-pack of Bavaria, you get a mini-speaker to make the party complete. A sympathetic idea. Pity the weather is not cooperating. Created by Selmore.