Amsterdam Ad Blog

Special price
Amsterdam Ad Blog

May 28, 2013, AAB

Banners that talk to you; we’ve seen that before. And banners that follow you (through ‘re-targeting’); we’ve seen them before too. But banners that talk to you and follow you might be a new thing. Fortunately they do so with a sense of humour. Street vendors try to sell you a fictional product – getting a little more desperate each time – that you aren’t allowed to import in the Netherlands, such as knives and counterfeit bags. So, next time you get caught at Dutch Customs with your dirt cheap “Dolce & Banana” bag, you can’t really say they haven’t warned you. Created by JWT.

2 Comments on "Special price"

  • Ed says:

    The idea is nice, the movies are funny, but I would like to see the real banner / execution. Because I don’t think we see the real banners in this case movie. Nowadays the sound in a banner is normaly always off, untill the user clicks a button to put the sound on. So I wonder what the results of the banners are?

  • Hello Ed, thanks for your comment. The sound within the banners needed to be activated by the user indeed, the first time a user was getting confronted with the banner we triggered them with hand signs in order get their attention. Unfortunately there aren’t any results available yet.

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