How do you get people to do a test drive in your Porsche Cayenne, when they are too lazy to get out of their own car? Well, first you hire Achtung! (and Apollo Media), of course. They’ll come up with a ‘radio-driven’ test drive. At a few places in the Netherlands you can testdrive the sound of a Cayenne for one kilometer through the special radio channel Cayenne FM. At the end of your kilometer a voice will direct you to the nearest Porsche dealer. Simple and smart. The only problem still in place is the price of the Cayenne. If they can do something about that, we might drop by without the test drive.