Earlier this week we featured Heineken’s new commercial; The Voyage. Together with this commercial the beer brand launched an activation, called ‘Dropped.’ It’s a series featuring people from around the world that are dropped in exotic places. The first episode features a Spaniard who is dropped in Alaska. At first it looks realtively serious, but when a person in a bear suit pops up and rides a snow scooter, you realize it needs to be funny – a pity. The last episode – and here’s the activation! – you can subscribe to also become a ‘legendary traveler.’ A bit strange that you need to live in the US for this global campaign – especially since Heineken positions itself as a globetrotter. But unfortunately a budget is there to have its limits. Created by W+K, directed by Roel Welling, and produced by WeFilm.