Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by the accountants of PWC) were truly impressive according to the jury, because of the difficult brief and overcrowded beer market. Several parts of this campaign were already awarded (The Making of The Date won Silver) in the past years – which is actually a prerequisite for submitting in this relatively new category. In PR Havas Amsterdam won Gold with their wonderful Tweetphony. In Promo & Activation Ogilvy won Silver for funeral insurer Déla (a bit of a complicated case, in which ‘real’ people thank their relatives in public for being there for them – “why wait with saying something beautiful”) and DDB & Tribal won Bronze for their Amstel Trophy can.