Yet another Grand Prix for an Amsterdam agency! Ogilvy last night won the ‘grandest’ awards of all in ‘Best use of Integrated Media’ for funeral insurer Dela. For the same campaign it also won Silver in Corporate. The third one in total now – the day before yesterday it already won Silver in Promo & Activation. According to the Jury the case brought consumer generated content to the next level. Dela spread posters through newspapers that the consumer could use to thank their loved ones (the pay-off: “Why wait with saying something beautiful”). This case shows that even for the dullest product on earth, you can make award-winning work. FHV BBDO won two Bronze in Integrated Media and Outdoor for The Economist; a case in which typical The Economist news was specially written for its umfeld. In Mobile Amsterdam won two Lions; XS2 won Silver for Channel 5 and Achtung! Bronze for Skoda. XS2 created an app that allowed the viewer of the popular TV program ‘The Gadget Show’ to get a 360 degrees view in the studio – thus a virtual look ‘behind the scenes.’ Achtung! created a real-time social second screen game around the Tour de France, to engage the viewer in the tour – three weeks on end. So, all in all, 6 more Lions to add to the list of Amsterdam wins.