“So, did you win?” the mother asks. “Almost” the girl answers. Pay-off: “She’ll make it.” Whatever smart things there are to say about interactivity, sometimes a (one way) feel good movie simply works. We can imagine this is exactly that kind of advertising – subtly inspired by Rocky. It makes Campina instantly likeable. Created by TBWA, directed by Ismael Heuvel, and produced by Pink Rabbit.