Last week the UN announced that more than 100.000 people have died so far in Syria. On top of that, more than 1.6 million people having fled their homes. Fitzroy developed a visual petition, to raise awareness for this war – and, let’s be honest, for their own agency. On a special website you can upload a photo of yourself, making the peace sign, create your own Syria-logo, and share it on Facebook. It reminded us of an activation initiated by the Dutch Red Cross of a few months ago for Syria as well; people were asked to make a heart with their hands and share it. This is one looks much sexier. The question remains though whether it will “make President Bashar Hafez al-Assad understand that this war has to end.” Or whether it will trouble the UN at all.