N=5 has beaten both DDB (NS’ previous agency) and TBWA\Neboko in winning the Dutch Railways (NS) account – earlier Publicis, FHV BBDO, and JWT left the train. What was dubbed the ‘pitch of the summer’ has thus come to an end after 3 months of pitching. According to the NS they were fully satisfied with DDB’s previous campaign “Ga mee” (“come along”), featuring Nick and Simon (a very Dutch singing duo) but had to officially launch a pitch because it has been working with DDB for already 6 years. If the NS was really satisfied with DDB, they could have chosen them. But they didn’t. In any case, hopefully this means that N=5 created something better than Wendy van Dijk showing her tits to Nick and Simon (WTF?!).