Fitzroy likes to give brands an edge. Which is probably why Doritos asked the agency to advertise their new potato chips ‘Jacked’ – bigger and thicker than ever. Fitzroy came up with a driving school just as phat as their chips. You can subscribe for a stunt lesson with Gino Pietermaai – a Dutch rapper that seems a better actor than singer – in a custom made car on four, or even two wheels. The video (in Dutch) promoting the activation, dubbed ‘Drive with Gino,’ clearly shows Doritos aims itself at male teenagers; chicks, tits, and fast cars should get their attention.