Fltr: CEO Stefan Hawes and General Manager Leander van Altena

Blast Radius and These Days, both part of the Wunderman Brand Experience division, merge together and are now Blast Radius Amsterdam. The new agency brings together local and international knowledge: the data driven focus and CRM background of These Days, and the strategic insights and experience in creating international online campaigns of Blast Radius. The agency will be lead by  CEO Stefan Hawes (Blast Radius), General Manager Leander van Altena (These Days), and Senior Strategy Director Simon Neate-Stidson (Blast Radius). HQ will be set up at the current home of These Days. Seeing that both agencies have been pretty invisible over the past years, we can imagine Wunderman has merged them – hopefully they’ll become a little less invisible.