Responding to the growing demand for e- and m-commerce solutions, DDB & Tribal Amsterdam have installed a new department offering a “complete service package.” New Head of e-commerce Eduard de Wilde: “In the landscape of brand communications today, it is crucial to guide consumers from conversations to transactions in one easy step. At DDB & Tribal Amsterdam we want to create seamless consumer experiences, integrating all brand touch points on the shopping floor.” Before this De Wilde was Managing Partner at Dutch digital strategy and design agency Jungle Minds. He also worked at VODW Marketing for more than 15 years. Finally, he is a speaker, lecturer, published author, and has been chairman of the jury of the Dutch Thuiswinkel (home shopping) awards. Seems like DDB & Tribal put the right guy in their shopping basket.